Exploratory, Generative, and Evaluative User Research

Talking, listening, understanding real people is at the heart of everything I do. Whether it’s a mother of two, a dog parent, a patient, or a convenience store owner, I dive deeply and look broadly to understand who they are, what drives them, and how I can help provide what’s missing, creating something that is more human-centric.

Ethnographies, 1:1 interviews, co-creation session, focus groups, online qualitative boards, mobile diaries, user journey mapping, iterative feedback cycles, habits and practices, concept testing, quali-quant, moderation & vendor management

Design Thinking

I believe when you are given the freedom to diverge and have the expertise to know when to hone in and converge, great things can happen. Guided by the consumer always, this iterative approach encourages early and frequent feedback loops that invite not just the consumer, but the internal core teams to get their hands dirty and create solutions that stick.

Design thinking processes and workshop facilitation, design thinking training, design challenge framing, participatory design sessions, prototyping

Jobs-to-be-Done

When you start to think about every product and service out there as a tool to help a consumer make progress on a “job,” you begin to frame your questions differently. What drove them to hire a product? Fire one? More important, what context were they in? The everlasting JTBD provides a roadmap and guidance for all facets of a business, from branding to innovation.

Jobs-to-be-Done methodology and workshop facilitation, benchmarking

Ideation Design & Facilitation

The next best thing to learning is applying. I believe the most critical elements of every ideation are deep immersion, interactivity, diversity in perspectives, and the right tools, environment, and exercises to stimulate thinking outside of the four walls of a business.

Ideation design, ideation facilitation, prototyping, trend safaris, exercise and stimulus design

Concept Development & Refinement

Turning an idea into a concept is part art and part science—it’s when you really begin to merge the elements of business strategy and technology with the needs and desires of the consumer.

Concept development, idea screening, concept screening, concept refinement research, concept testing

Multi-disciplinary Teams

I thrive in environments where I can work closely with designers, engineers, scientists, and marketers that can each provide insightful perspectives and expertise. Ideas built cross-functionally are most successful in capturing functional, emotional, and social needs of the consumer, while also addressing the constraints and possibilities of a business. Further, I believe the consumer voice is most powerful when it can travel far and wide, which is why I also look to include teams early and often in an effort to ensure the context, pain points, hopes and desires of consumers are embedded deeply within the organization.