See What I’ve Been Up To
Over the last 10+ years, I’ve specialized in translating and championing the needs of users into opportunities for product direction and strategy, branding, marketing, and innovation in a wide array of industries including tech, food & beverages, pet care, education, and health & OTC.
While these projects span a multitude of clients and contexts, they all share the foundation of a user problem, a clearly defined challenge, and a goal for a human-centered design solution.
How might we find growth in new audiences?
Zero-to-One, New User Acquisition and Retention
Jobs-to-Be-Done, Journey Mapping, Product Strategy and Roadmap Development
BABY, CONSUMER PACKAGED GOODS
How might we find differentiation in a mature category?
Zero-to-One, Category Expansion
Design Challenge Framing, Jobs-to-Be-Done, Ideation, Concept Development, Naming & Nomenclature
PET, CONSUMER PACKAGED GOODS
How might we defend our market position?
Zero-to-One, Product Strategy, Brand Reinvention
Jobs-to-be-Done, Design Challenge Framing, Product Roadmap Development, Ideation Design & Facilitation, Concept Development
PET, CONSUMER PACKAGED GOODS
How might we stay competitive in a scaling category?
Brand Development, Brand Positioning
Audit, Persona Development
FOOD, GROCERY RETAIL
How might we turn schools in the community to schools of the community?
Mentorship, Training, Facilitation
Consulting, Research Training
EDUCATION, NON-PROFIT